JAMIN
SMITH
• Communications Leader
• Social Media Strategist (Organic & Paid)
• Data Analyst
• SEO Specialist
• Content Creator
• Graphic Designer
• Brand Manager
• Videographer
• Photographer
I’m a communications and digital strategy leader with over 10 years of experience helping brands and organizations connect with their audiences through storytelling, design, and data-driven strategy.
I currently serve as the Digital Content Manager for the City of Lakeland, where I lead strategic communications, build digital campaigns, and drive audience engagement across platforms. I also run my own creative and marketing firm, J. Elevate Inc., where I deliver branding and digital strategy services to clients who want to elevate their presence and impact.
My background includes a Master of Science in Digital Audience Strategies from Arizona State University and a Bachelor of Fine Arts in Graphic Design from the University of Central Florida. These experiences allow me to blend creativity with analytics and to lead teams and projects with vision and structure.
I am a member of Alpha Phi Alpha Fraternity, Inc., where I value leadership, service, and mentorship. Outside of work, I enjoy photography, fitness, and other creative pursuits. I am also a black belt in Tae Kwon Do, a discipline that has shaped my work ethic and leadership style.
Core Strengths
Communications Strategy and Leadership
Team Management and Mentoring
Content Development and Messaging
Branding and Visual Design
Social Media and Digital Engagement
Project Management and Systems Building
ABOUT ME
CONTENT CREATION
I’m deeply passionate about content creation because it allows me to share stories from my unique perspective. As a creative, having an outlet to express yourself is essential for standing out in a world full of distractions. The common thread across all the mediums showcased on my site is storytelling.
Take a look at a few of my featured videos below, and if you like what you see, explore even more here!
GRAPHIC DESIGN
With a degree in graphic design, I have always been passionate about the arts. From digital to print, I strive to create aesthetically pleasing work that resonates with audiences. As a lifelong advocate for the arts, I deeply understand its role in society and its power in visual communication.
Check out just a few of my projects, ranging from t-shirt designs, billboards, social media graphics, icon creations, and hand lettering. My portfolio showcases a diverse range of skill sets, highlighting my ability to adapt and create art that demands attention and leaves a lasting impression.
PHOTOGRAPHY
Throughout my life, I’ve always had a passion for photography. Over the years, I’ve taken countless photos, but here are a few shots that truly stand out to me. I have extensive experience with both digital cameras and mobile photography. Take a look at some of my work, captured in a variety of unique settings and events.
WRITING SAMPLES
With a strong foundation in Digital Audience Strategy and over a decade of experience bringing brand stories to life, I specialize in crafting content that combines creativity with strategy across a variety of formats, including news blogs, marketing emails, ad copy, scripts, and multimedia captions. Each piece highlights my range and adaptability, showing how the right tone, structure, and narrative arc can capture attention, elevate a message, and leave a lasting impression. Whether crafting a punchy social caption, a data-driven press release, internal communication, or a long-form feature, my goal is always the same: translate ideas into words that inform, inspire, and move people to act.
PROJECT ELEVATE
Project Elevate is about advocating design and creativity in the community. When the opportunity presents itself, I enjoy sharing with others the impact art and design has had on my life and how I utilize it in my career today. Starting the conversations identifying the power of art and design allows others to apply the information to create their own artistic path.
Thinking beyond the camera, I tapped into creativity to design a beginner skate class from scratch. What started as a simple six-week course evolved into a 28-week journey that brought joy, fitness, and a sense of community to participants. Take a look at how we transformed this experience into a family.
SLIDING INTO FUN
Alpha Phi Alpha Fraternity, Inc. is a community service-based organization dedicated to leadership, advocacy, and uplifting communities. Mentorship is a vital part of this mission, as it equips young men with the guidance and tools needed to succeed in life. As Vice President of the Polk County chapter, I am proud of our Men of Tomorrow program, which focuses on Preparation, Practice, and Performance to help young men excel academically, professionally, and personally, empowering them to become future leaders and make a positive impact in their communities. Check out the impact!
MENTORSHIP MATTERS
The PeaceMakers was founded by a group of artists looking to make a difference in their community using the power of art and design. The PeaceMakers host creative events to help bring the community together. Through art installations, workshops, and live events, The group aimed to inspire change and foster unity. Their mission was to use creativity as a tool to address social issues and amplify community voices. By partnering with local artists and organizations, we strived to make art accessible to everyone. I filmed an event to showcase how creative outlets can uplift and inspire individuals within communities. Watch the video here!
